Your Website Design Makes an Impression in the Blink of an Eye

Just how fast do your website visitors make an opinion of your page's design? Researchers say that it takes less than a second - about 1/20th of a second to be more exact - for the brain to make an aesthetic judgement of a web page design. And if visitors like your overall design right off the bat, then they are more likely to stay on your page and read your content.

Whew! Talk about pressure! As a web designer this behavioral information is important to keep in mind. A customer's first impression of a business is often made on the web, so if this impression is negative you may have lost a potential sale. Another study found that a clean, professional look increases the credibility of a site.

If you'd like to read more, here is a link to a related article.